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6 Terrifying Truths About Ignoring Automation

Post by
Jessica Ter
6 Terrifying Truths About Ignoring Automation

At Rhea Technologies, we're big fans of marketing automation. Automation tools have the ability to assist you in every stage of the buyer's funnel. From chat communication, to content marketing, to engagement - marketing automation is no longer a nice to have tool, it's become integral in successful campaign strategies and the more scalable and efficient way to build your portfolio whilst connecting consistently with your audience.

Still not convinced? Here's some terrifying truths if you haven't jumped on the bandwagon of marketing automation.

1. Increased risk of human error

We all have good intentions when completing a task but we're only human and mistakes are inevitable! Automation significantly reduces the risk of human error, and increases accuracy. Without it, you might find broken links, a missed step in a workflow or typos. Leaving processes up to automation leads to greater efficiency and frees up additional time for you to focus on other tasks.

2. Improved engagement strategies

Automation can increase your engagement efforts across various platforms. Spark engagement through marketing automation with:

  • Personalisation in marketing leads to higher open rates and better click-through rates.
  • Sending SMS with specific information requested or a contact link of additional assistance.
  • Automatically responding to social media mentions or comments for greater engagement.
  • Sending follow up messages to recover client relationships

3. Increased website traffic

Personalisation automation can help drive traffic to your website. Content marketing that specifically include automation are often more consistent which also boosts engagement and helps push traffic to where you want it.

4. Data growth

Marketing automation offers more opportunities for your clients to provide information, and keep track of what stage their customers are in their funnel. You can create, manage and track your clients whilst growing your database automatically, giving you and your team access to relevant information needed to make a seamless conversion.

5. Scalability

Every business has dreams to expand and grow, but how do you create a unique customer experience, publish content, be available at all times for your clients, and provide impeccable customer service to grow when you have so many hours in the day and can only do so much? The answer: automation. With automation - the opportunities are endless.

6. Improved customer service

Automation lends itself to creating a personalised customer experience because you can detail audience segments and tag clients into groups when information is received. The more you understand who your customer is and what they need, the better you can service them.