The state of real estate lead generation is constantly evolving. But what are you doing to stand out from the crowd?
To help you think outside the box, here are 5 underrated real estate lead generation ideas to keep your phone ringing off the hook as we enter 2022.
1. Meet Your Top 50 Contacts in Person Once per Quarter
Lead generation is about personal connection. Designate time to network with clients every quarter who have the greatest potential to bring in one piece of business. Meeting with these contacts fact to face to learn more about their lives and develop a deeper relationship is the best way to leverage your network to yield and generate more leads.
2. Build the Local Connections That Lead to the Best Referrals
Any experienced agent will tell you that referrals are the best source of new leads. The only problem is that referrals can be hard to come by, especially for newer agents. As much as you should be focusing on new business, ensure you're also keeping in touch with past vendors and buyers. Whether that looks like sending an annual check up or offering an incentive for every referral.
3. Host a Property Seminar
Whilst there is a myriad of information freely available online, many buyers and sellers still have questions... lots and lots of questions. Offering a property seminar to get their questions answered can be a great way to generate leads and deepen your relationships whether new or old.
4. Pitch Your Listings to News Outlets
It might sound ambitious but pitching your listing especially when it's an impressive property or connected to a newsworthy story has surprisingly proven to be one of the best strategies for generating leads extremely quickly! Not only is it an opportunity to sell and market your property through media coverage, but you gain new clients for other listings as well.
5. Achieve 97% Open Rates Using Automated Text Marketing
Did you know that text messages achieve a whopping 97% open rate compared to 20% even for the best emails? The only problem is that tapping out individual texts to your leads takes up way too much time you could be spending cold calling.
With DONNA, you can automate your text marketing and start filling your calendar with showings tomorrow!